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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Swedish sports-car maker Koenigsegg may buy Saab

General Motors has chosen Swedish luxury sports car maker Koenigsegg Automotive AB as the preferred bidder for the Saab brand, news reports said. Koenigsegg and Norwegian investors have signed a letter of intent to take over Saab, Swedish television said Thursday, attributing its report to unnamed sources. "The deal is there now and a few minor details remain," a source told Reuters.

One Lap of the Web: Moby Dick, mass transit failures, and the return of the Ford Rotunda

-- The Porsche 935/78 race car, perhaps better known as Moby Dick, looks a bit like a typical 911 that someone heated up until it was pliable and then slowly, carefully stretched until its nose and tail were elongated past the point of absurdity. And then someone else came along and stuck a giant wing on the back. But it is a real car, and Speedhunters has proof in the form of a photo essay.