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Nissan Versa Note (2014) [w/Gallery]
Thu, 17 Jan 2013Nissan has unveiled its 2014 Versa Note at the 2013 North American International Auto Show (NAIAS). The new design aims to improve fuel economy through improved aerodynamics and has a drag coefficient of 0.298, achieved with the aid of Nissan's first Active Grille Shutter. The Versa Note, which uses the carmaker's global ‘V' platform, sits on a long wheelbase of 2,600mm and has short front and rear overhangs.
Volvo WILL build a luxury car to take on the Mercedes S-Class
Mon, 23 Sep 2013Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?