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Mercedes A45 AMG takes aim at the Audi RS3

The performance version of the new Mercedes A Class – which looks like it’s going to be the Mercedes A45 AMG – is gunning for the Audi RS3. We know that car makers have other car makers’ models in their firing line when they plan a new model. But it’s not all that common for them to publicly admit it.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

McLaren X-1

McLaren Special Operations unveiled a one-off supercar this weekend at Pebble Beach called the X-1, designed exclusively for an anonymous enthusiast. Following a consultation with the client a design by McLaren's Korean-born RCA graduate Hong Yeo was chosen. "X-1 embodies the McLaren value that every part has to have a purpose," said Yeo.