Kuryakyn Fork Mounted Driving Light - Front - 43mm & 49mm 5014 on 2040-parts.com

Umea Institute of Design degree show 2009

Masters students from Sweden's Umea Institute of Design recently exhibited their final-year projects at the university's annual degree show. Featuring the work of both graduating diploma students and those completing the first year of their MA in Transportation Design, this year's exhibition brought together a diverse range of themes, ranging from futuristic interpretations of existing brand DNA to new concepts in car production, usage and forms. These are the highlights.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

2015 Mercedes-Benz C63 AMG may pack 480 hp

Mercedes-Benz's new-from-the-ground-up 2015 C63 AMG has reached a final stage of durability testing, with prototypes hitting public roads near company's technical center in Germany. The BMW M3-fighting four-door is will debut at the Paris motor show in September. The new twin-turbocharged 4.0-liter V8-powered performance sedan is set for North American sale exclusively in its rear-wheel-drive-only guise.