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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Vette plant to build high-performance engines

General Motors is moving its Performance Build Center, which let enthusiasts pay $5,000-plus to build the high-performance engine for their Chevrolet Corvette, from Michigan to the Corvette assembly plant in Bowling Green, Ky. The move is expected to be completed by spring 2014. It will let a Corvette buyer build his own engine, with help from a GM technician, and then see it installed in his car as it goes down the Bowling Green assembly line.

Audi Q5 refreshed for 2013, new engines added

For a mid-cycle refresh, Ingolstadt hasn't lavished a whole passel of aesthetic rearrangement upon the Audi Q5. There's some fiddling in the interior, some minor meddling with the face and, really, that's about that. The company did, however, go a bit zany in the engine bay.