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Middlecott Sketchbattle Experiment contest pits auto designers against Detroit talent

Local creative and design talent from outside and inside the car industry will go head-to-head in a multi-round competition for the title of Sketchmaster in the Middlecott Sketchbattle Experiment (MSBE). To be held at an underground afterparty for the Auto Show Charity Preview on 17 January at the Kunsthalle Museum in Detroit, the self-styled car design fight club will be attended by industry leaders, designers from Ford, GM, Chrysler, Toyota and Tier One suppliers. Car enthusiasts, artists and designers from around the globe will also be present.

Project Car Hell, Air-Cooled Inferno Edition: oval-window Beetle or Type 34 Karmann Ghia?

Here we are in the Automotive Lake of Fire again, and we feel compelled to follow up a couple of marginal-classic Fiat projects with a pair of indisputable classic Volkswagens. After Ferdinand Porsche appropriated the basic design for the original Beetle from Tatra designer Hans Ledwinka (but before Tatra successfully sued Volkswagen), Volkswagen turned one innovative rear-engined vehicle platform into quite a lineup of cars and trucks. These days, while some types of air-cooled VW projects are cheap and plentiful, the rarer ones are much-sought-after and tough to find in semi-restorable condition.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.