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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Nissan GT-R Nismo (2013) first official pictures

By Ollie Kew First Official Pictures 18 November 2013 10:00 This is the new Nissan GT-R Nismo, a fettled and powered-up version of Japan’s giant-killing super-coupe. Like Porsche’s GT3 and Ferrari’s 458 Speciale, the recipe for the GT-R Nismo has been to add power, strip weight and improve aerodynamics. The price has been tweaked too: from £76,610 to over £120,000.

CAR Magazine South Africa launches ‘Design a Car’ competition

CAR Magazine in South Africa has announced its ‘Design a Car' competition, in an attempt to encourage aspiring South African designers. Entrants are asked to submit designs for a compact, environmentally friendly four-seater Jaguar that stays true to the brand's premium/sporty image for market introduction in 2015. Luma, the digital content creation company, will turn the winning design into a three-dimensional animation and it will also feature in a short promo film with a vehicle designed by CAR's own staff.