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Jaguar: 0-75 years in under 4 minutes
Wed, 19 May 2010Jaguar are celebrating their 75th Anniversary in 2010 If Jaguar had reached the milestone of 75 years of car making even five years ago, playing the ‘History’ card would have been a dangerous game. The perception then was that Jaguar were living on former glories and their cars were stuck in the past. After all, the XJ looked to many as if it had changed little in almost forty years (although it was very comtemporary under the skin) and the S-Type looked even older.
Dodge plans first-quarter ad blitz, including Super Bowl
Thu, 23 Dec 2010Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.
Interior Motives Design Conference 2005
Mon, 04 Jul 2005Patrick le Quement, Senior Vice President, Corporate Design, Renault made the opening address in which he remarked that "the most profound change I and my team have made is the investment in interior design". He took the audience through a succinct overview of the recent history of Renault design and how far it has evolved from being 'the art of dressing up the hunchback' as a senior Renault manager remarked several decades ago. One of the interesting Renault Design processes he talked about was its 'Trends Missions' where groups of four or five designers make trips into creative areas adjacent to car design for a few days to explore, research and bring back to the studio valuable insight that enriches the design group as a whole and informs the many issues and tasks being grappled with, one of the most important at the moment being defining 'what is Renault'.