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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Hyundai dealers will get Elantra coupe, redesigned Azera

Hyundai is continuing its recent product onslaught with two new or redesigned models to be launched by January 2012. Hyundai told dealers attending the NADA convention in San Francisco that a two-door coupe version of the 2011 Elantra will go on sale this spring and a redesigned Azera sedan will go on sale in January 2012. “They showed us a photo of it and it's gorgeous,” Doug Fox, a multi-franchise dealer who owns a Hyundai dealership in Ann Arbor, Mich., said of the Elantra coupe.

Audi previews future product plans

Audi's U.S. boss stopped by One AutoWeek Tower on Tuesday afternoon and offered us an update on the brand's future products. Here's what's happening in the next few years, straight from Audi of America president Johan de Nysschen.