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New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).

Jeep adds Rocky Mountain models to lineup

On top of cash-back incentives and employee-pricing programs, Jeep is implementing another value play to lift sales with the introduction of Rocky Mountain Edition versions of the Patriot, the Liberty and the Grand Cherokee. Included in the Rocky Mountain Edition are a sunroof, a 30-gigabyte UConnect stereo interface, a Boston Acoustics sound system, exclusive wheel finishes and Rocky Mountain Edition badges. According to Jeep, that's $2,300 worth of options at the discounted price of $1,595 if you check off the Rocky Mountain package on the order sheet.

You asked, Raynal answered

The grousings of editor Wes Raynal usually are reserved for the AutoWeek staff. But this Friday, readers joined in the fun, in a live Web chat with Wes. Which car would he buy--the Ferrari FF or the Lamborghini Aventador LP700-4?