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Jaguar F-Type Coupe ‘Art of Villainy’ with Tom Hiddleston continues #GoodToBeBad campaign (video)

The Jaguar F-Type Coupe and Tom Hiddleston in Art of Villainy The UK has only just got the British Villains video advert for the new Jaguar F-Type Coupe (it was broadcast earlier this week on ITV), but that’s just the start of Jaguar’s campaign to make the world aware that the new F-Type Coupe offers something a bit special. The next promo video for the F-Type Coupe  - Art of Villainy - has already arrived and features Tom Hiddleston as the suave villain teaching us what it takes to be a proper villain. An opening voiceover of the John of Gaunt speech from Shakespeare’s Richard II (This blessed plot, this earth, this realm, this England..) sets the scene for an unashamedly patriotic push for the uniqueness of the F-Type Coupe.

Jaguar to close heritage center, searches for new site

Jaguar says it will close its Heritage Museum in Browns Lane in the United Kingdom in September. The company is looking for a new home to display the collection. “Heritage is extremely important to us,” said Faye Goldstraw, senior press officer for Jaguar U.K.

Ford Mondeo Vignale revealed – it’s back to the days of Ford Ghia

The Ford Mondeo Vignale (picture) has been revealed as Ford’s new range-topper Mainstream car makers have always tried to add some glitz and gloss to their models by tagging on a badge they thought made their cars more exclusive. Like Ford with endless ‘Ghia’ models sitting at the top of the Ford range after they bought Ghia of Turin in 1970. Ford continued to use the Ghia badge to mark out its best-equipped models until very recently (you could still buy a Fiesta Ghia as recently as 2008) but they finally dropped the badge and moved their top of the tree badge over to the ‘Titanium’ moniker.