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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Infiniti's new M and hybrids at Geneva motor show

Infiniti, Nissan’s upmarket wing, can finally have a serious stab at the European luxury car market after launching its Renault-based turbodiesel V6. Its pleasingly idiosyncratic range of cars – ultra modern, finely crafted and mostly fun to drive – have been hamstrung in the showrooms by a range of V6 and V8 petrol engines which have been designed for customers in Los Angeles or Boston, not London or Berlin. Of a diesel, there has been no sign.

Saab finds a buyer

Bankrupt automaker Saab has found a buyer. But instead of picking up where the Swedish firm left off, the buyer plans to use Saab's resources for the production of electric cars. The new owners of Saab, a Chinese-Swedish investment group with Japanese backing called National Electric Vehicle Sweden AB (NEVS), did not release details on how much it paid for Saab or how much it planned to invest in the company.