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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Driverless cars: why you wont be buying one soon (2014)

By Damion Smy Motor Industry 24 March 2014 23:00 The driverless car is here – yet it’s not for sale. The technology has been showcased by almost every major car maker in recent times. In 2013 at the company’s AGM, Audi chief Rupert Stadler drove an A7 onto the stage via his iPhone, and BMW took journalists down autobahns in saloons that changed lanes by themselves, while Mercedes promises an autonomous S-class on sale in 2015.

Concept Car of the Week: Matra Laser (1971)

Founded in 1937, French company Matra began its activities by manufacturing military equipment such as aeronautics and weaponry. In the mid ‘60s, under Jean-Luc Lagardere's ambitious direction, the company bought Automobiles Rene Bonnet to expand its portfolio with street and racing cars. The first model solely developed by Matra was the bonkers, but brilliant, 1967 M530, which took its name from the company's surface-to-air missile the R530.