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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Jaguar XFR-S: The Video

With the Jaguar XFR-S now on the show floor in Los Angeles, we have the first video of Jaguar’s quickest saloon car. Pretty (although quite un-Jaguar like) though the XFR-S is to look at, nothing gives you a feel for a car – apart from driving it – quite as well as a decent video with great sounds. And that’s exactly what Jaguar has on offer with their launch video for the XFR-S.

Transportation Department clinics to test connected-vehicle communication

Usually communication between cars on the road consists of expletive-ridden road rage or “hey, your headlight’s out!” Thanks to new technology, the exchange of information could soon be far more productive. The U.S. Department of Transportation has announced that it will be holding Driver Acceptance Clinics in six cities across the country to assess how well drivers respond to vehicle-to-vehicle communication technology.