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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Show Review: Design LA

Design LA, the automotive design conference that incorporates the Design Challenge competition, has announced its winners, during this year's LA Motor Show. Chuck Pelly, who set up Design LA last year, introduced the event and the judges for the Design Challenge: Tom Matano , Director, Academy of Art University; Imre Molner, Dean, College of Creative Studies; Steward Reed, Chair, Transportation Design, Art Centre College of Design; and Bill Van Amburg, Senior Vice President, Calsart. This year's nine competition entries had a brief to deliver a 100 percent recyclable, five-year lifespan vehicle with 'accoutrements that add fun or function to represent California's unique green lifestyle.' The Acura FCX 2020 Le Mans is a Le Mans-style race car concept notable for its enclosed wheels and motorbike style forward-inclined driving position between the front wheels (which can just be made out in the translucent illustration shown here).

BMW 1 Series M Coupe – Official +video

The BMW 1 Series M Coupe - it's official The whole ‘Will it – Won’t it’ debate about a BMW 1 Series ‘M’ version has been rumbling on for decades (not quite, it just feels that way) with many convinced that not only would BMW make an ‘M’ car for their smallest car but would call it the M1. It was laughable (we can say that because, thankfully, we always rubbished the idea) to think BMW would waste an iconic moniker on a baby ‘M’ car. Well’ they’ve made the car but they haven’t wasted the moniker - it’s the BMW 1 Series M Coupe.