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Citroen C1 Urban Ride Concept – it’s a C1 ‘Allroad’ Crossover

Citroen C1 Urban Ride Concept – it’s a C1 ‘Allroad’ Crossover With the 2014 Paris Motor Show rapidly looming, car makers are busy rolling out details of their new cars and concepts due to go on show, and today there’s another from PSA with the reveal of the Citroen C1 Urban Ride Concept. Demonstrating what can be done to the, frankly better than you think, C1 City car, Citroen has applied a makeover that turns the C1 in  to a funky little ‘Allroad’ for a bit more rufty-tufty around town. Citroen calls its makeover of the C1 to create the Urban Concept as SUV-inspired with ‘go anywhere looks’.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.