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2014 BMW M4 Convertible revealed
Fri, 04 Apr 2014We’re eagerly anticipating the launch of the new 2014 BMW M3 saloon and M4 Coupe, but before we’ve even driven those cars (we will do soon, though) our attention has been diverted by the announcement of the new 2014 BMW M4 Convertible. Using the same running gear as its hard-topped siblings, the M4 Convertible adds a touch more glamour thanks to that electric folding roof. Perfect for cruising the French Riviera or whizzing round the Nurburgring, it really is quite the car.
Hyundai enlists Flaming Lips for Super Bowl ad
Fri, 01 Feb 2013We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.
Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.