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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

Volkswagen e-Up makes some noise

NOW HERE’S a left-field solution to the problem of silent electric cars going unnoticed by pedestrians in town. Volkswagen has taken its new e-Up electric city car to Stockholm, fitted with hidden speakers, a microphone and a beatbox artist, Fatih Sahin, on the rear bench seat. And they filmed it.

10 worst car names--plus six more

In the car name game, there are winners and there are losers. Our friends at Hagerty Insurance recently posted their vote for the 10 worst car names. We took it upon ourselves to critique that list and add six of our own contenders.