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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Nissan 370Z Nismo (2014) gets new look and aero

By Phil McNamara First Official Pictures 26 August 2014 13:23 Nissan is revamping its 370Z range, with the spotlight on a revised flagship coupe fettled by Nissan Motorsport – or Nismo as it’s better known. Due in late 2014, the 370Z Nismo gets a new aero kit, claimed to boost downforce ‘significantly’ at speed. Out goes the 2013 Nismo’s lairy rear wing for a more subtle, 911 2.7 RS-esque ducktail affair, which works in tandem with the new front splitter to evenly split more downforce over the front and rear axles.

Honda FCEV concept for 2013 LA debut

Honda has revealed an official sketch of its new FCEV concept that will debut at the 2013 Los Angeles Motor Show. Normally, this wouldn’t be much of a reason to raise even an eyebrow, but Honda has also confirmed that this new concept points to the future design direction of its next fuel cell electric vehicle. On Bing: see pictures of fuel cell electric vehicels Find out how much a used Honda costs on Auto Trader Given that, you can probably guess that FCEV stands for Fuel Cell Electric Vehicle.