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Portland, Oregon, US
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Hamburg planning to ban cars from city by 2034
Fri, 17 Jan 2014Hamburg, Germany is planning to ban all cars from its city center over the next 20 years, according to the Independent U.K. site. It’s a sad turn of affairs when the country that not only has the Autobahn, but also the Green Hell -- the most difficult racetrack in the world -- turns its back on motorized personal transportation.
Apple Carplay vs Android: the smartphone hits the road
Wed, 11 Jun 2014By Damion Smy Motor Industry 11 June 2014 07:18 The days of frustrating in-car interfaces and clunky touchscreens are ending, as computing giants Apple and Google start unleashing the full power of smartphone technology in your car. Apple has fired the opening salvo in the war on wheels with its ‘CarPlay’ system launched at the 2014 Geneva Motor Show and offered by Ferrari, Mercedes and Volvo, and at least 15 other car brands. If you own an iPhone, you’ll find CarPlay natural and intuitive – it’s this type of familiarity that car companies and Apple are banking on to win you over. Cars have been able to play your iTunes library and read texts for a while, but CarPlay takes this functionality to a whole new level.
Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.