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New Jaguar Brand Promo video – David Gandy: Escapism

New Jaguar Brand Promo video: David Gandy: Escapism Somebody at Jaguar PR has a fondness for British model David Gandy, and they’ve turned his profile in to an ongoing promo for all things Jaguar in recent months. We had the good Mr Gandy (who hails from the home of Cars UK – Billericay) driving an XK120 earlier this year with Yasmin le Bon in the Mille Miglia, and this time Jaguar are aiming at the ladies with a brand promo video featuring David driving classic Jags but focusing in on the heritage and appeal of the new F-Type in the process. Jaguar introduced the film at the Goodwood Revival earlier this month, but now we get the full release of the film - David Gandy: Escapism – with David explaining his passion for cars – and in particular his passion for Jaguar cars – with the film including not just the new F-Type, but the inspiration for the F-Type – the Jaguar E-Type – and perhaps the most appealing, and rare, Jaguar of all – the Jaguar XK-SS.

New Volvo V40: Geneva 2012

New Volvo V40 at Geneva We catch up with the new Volvo V40 at Geneva – perhaps the most important car for Volvo in years – and find it entirely convincing. The new Volvo V40 was perhaps the most leaked car ahead of its official debut earlier this week at Geneva 2012, and we already knew most of what it would offer. But catching up with the V40 at Geneva confirms what we felt about the V40 when we got the first information – it’s entirely convincing.

Jaguar explains 'The Art of Villainy'

British actor Tom Hiddleston reprised his role as baddie of note in the latest Jaguar F-Type coupe #GoodToBeBad ad campaign. This one is called “The Art of Villainy.” The 2 minute, 30-second clip debuted on YouTube on Tuesday. The campaign poses that Brits always make the best villains due to their accent, elocution and style.