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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Ferrari 599XX evolves with more power, less weight and a movable wing

Ferrari used the Bologna motor show to unveil an evolution of the 599XX sports berlinetta. It's an enhanced version of the 599 GTB Fiorano that is purely for track use--it stays with the company even after you buy it. You are invited to drive at track days, from which Ferrari uses telemetry, but you aren't allowed to put it in your garage.

Ferrari 458 Italia – The Video

The Interior of the new Ferrari 458 Italia But yesterday afternoon, shortly after we posted the news of the Ferrari 458 Italia – which originally had just four exterior pictures – we got sent a video of the interior. To be truthful it is almost certainly a rendering with no real car at all, but it is from Ferrari and is close as we’re going to get to the interior –  or anything that moves – this side of the Frankfurt Motor Show in September. At least the video clip has a sound track, and whether or not it’s a real soundtrack from the track and the car – or something Ferrari has generated on their laptops – we don’t really care.