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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Renault buys Caterham out of the joint Alpine sports car venture

Renault buys Caterham out of the joint Alpine sports car venture It’s more than eighteen months since Renault and Caterham joined forces to create a new breed of sports cars around the Alpine brand. Renault say the arrangement is a mutual one and officially brings to an end the joint venture, and that the business will be renamed Société des Automobiles Alpine this month, although Renault aren’t excluding further ventures with Caterham in the future. The split means that the Alpine project will now be a purely Renault one, and Renault are planning to get their Alpine to market by 2016.

Chinese Grand Prix qualifying: Hamilton on pole for Mercedes ahead of the Red Bulls

Lewis Hamilton (pictured) taking pole position in 2014 Chinese Grand Prix Qualifying for the 2014 Chinese Grand Prix was a damp, chilly affair which had the effect of levelling the playing field. But no one told Lewis Hamilton. His cracking form – and a crackingly good Mercedes – took Hamilton to his 34th pole position in F1 – beating Jim Clark’s record in the process – 0.6 seconds ahead of Daniel Ricciardo and 1.1 seconds ahead of world champion Sebastian Vettel.