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Jaguar tells drivers to ‘F’ the meeting in a new billboard campaign for the F-Type

Jaguar tells you to ‘F’ the meeting We’ve all thought it – F*** the meeting, lets go for a drive. And Jaguar are positively encouraging that thought. In a new billboard campaign as part of the F-Type Coupe’s #GoodToBeBad promo Jaguar are telling drivers to ‘F the meeting’, with an image of the new F-Type Coupe roaring off in to the distance alongside to add encouragement.

Jaguar: Sales rose 8% in 2008

Jaguar Cars Ltd., which stopped reporting sales figures after being purchased by India's Tata Motors in June, said global sales rose 8 percent last year while U.S. volume fell. Jaguar sold 65,000 vehicles in 2008, Managing Director Mike O'Driscoll said in an interview at the Detroit auto show.

Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.