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GM lobbyist Ferguson named global head of Cadillac
Tue, 09 Oct 2012General Motors has appointed its chief lobbyist to the newly created post of global Cadillac chief, a step aimed at transforming the American luxury brand into a strong worldwide player. Robert Ferguson, 53, who has been GM's vice president of global public policy, becomes vice president of global Cadillac. He reports directly to GM CEO Dan Akerson, the company said today.
Ferrari World Abu Dhabi – the petrol-head theme park
Sat, 31 Oct 2009The impressive structure of the Ferrari World Theme Park on Yas Island in Abu Dhabi Makers of super cars may be having something of a torrid time at the moment with the world saving instead of spending. But if you have an iconic brand there’s more than one way to skin a cat to bring in the revenue. Cue Ferrari World in Abu Dhabi which has now risen from the desert and well on the way to being finished for the grand opening in 2010.
Top Gear to blow up a caravan when it hits 10 million Facebook Likes
Thu, 19 Jan 2012Top Gear to blow up a caravan at 10M Facebook 'Likes' To celebrate hitting 10 million Facebook likes, Top Gear are to blow up a caravan when than magic 10 millionth like arrives. Say what you like about Top Gear, they certainly know how to promote their brand. From Jeremy Clarkson’s supposedly unguarded comments – which generate millions of pounds-worth of column inches – to the very nice emails we get when they’re looking to promote something, the Beeb has certainly acquired the knack of keeping Top Gear in the news.