Lexus Gs300 Sportdesign Pioneer Radio Unit 86120-3a810 on 2040-parts.com

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Fisker Surf Shooting Brake appears at Frankfurt

Fisker Surf Shooting Brake Fisker will reveal a Shooting Brake version of the Fisker Karma at Frankfurt today, the first new model we’ve seen in the flesh from the eco-car company for some time. And no, this isn’t project Nina, it’s the Fisker Surf. The Surf Shooting Brake is Fisker’s answer to cars like the Ferrari FF but is really their response to the observation that three tons of batteries in the boot oif the regular Karma only leaves enough room for a toothbrush and a pair of pyjamas.

Breakeryard designs 'Woman-Proof' car

Breakeryard, the UK's network of national breakers, has designed a garish pink ‘Woman-Proof' concept car with the aim of making parking easier for ‘non-confident' female drivers. In an exercise with its tongue firmly in its cheek Breakeryard has not only designed, but also commissioned some mock-ups of a car to combat problems highlighted in a survey of 1,421 female drivers. ‘Peripheral visibility' was identified as a problem by 44 percent of respondents, so the concept has a bubble-top design to combat this, which would be framed by a reinforced structure for safety purposes.