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2014 Geneva Motor Show preview
Mon, 17 Feb 2014The 2014 Geneva Motor Show opens its doors on 4 March and it will be a showcase for all that the world’s car makers have to offer. Some major new cars will make their public debut at the show, including the Audi TT, BMW 2 Series Active Tourer, Ferrari California and Renault Twingo, all of which will be on sale by the end of 2014. There’ll be plenty of concept cars on display, too: some will be outlandish visions of the future, but others – including the Skoda Vision C – will hint at production models that will be on sale soon.
Mercedes GLA SUV UK launch down a salt mine in Cheshire
Mon, 31 Mar 2014The new Mercedes GLA down a salt mine in Cheshire Trying to find an unusual venue for new car launches is something that taxes the brains of car PR teams, and Mercedes came up with somewhere a little left field for the launch of the new GLA Compact SUV – the UK’s biggest salt mine at Winsford in Cheshire. The Winsford Rock Salt Mines – 130 miles of salt mining tunnels running under Cheshire – are the result of salt mining since the 19th century and now comprise of 130 miles of tunnels some 189 metres below ground, a void beneath the earth of 23 million cubic metres. Still a working salt mine, Winsford is also home to a massive storage facility for, among others, the National Archive, where constant temperatures of 14C make for an ideal storage environment.
Hyundai to give away a free cow with every new car
Mon, 03 Sep 2012It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.