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Chino, California, US
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Smart wins 2011 LA Design Challenge
Mon, 28 Nov 2011Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.
Chrysler in crisis
Fri, 02 Mar 2007By Liz Turner, in the US Motor Industry 02 March 2007 04:28 The trouble with Chrysler: the background In 1996 when Chrysler opened its $1.1bn headquarters in Auburn Hills, 30 miles north of Detroit, executives joked that if things didn’t work out, they could always sell it as a shopping mall. Following DaimlerChrysler’s annual press conference on 14 February, local realtors are, no doubt, sneaking in to take measurements. Chrysler Group announced a staggering operating loss of $1.5 billion for 2006, and in the subsequent question time, DaimlerChrysler’s CEO Dieter Zetsche said the company ‘will examine far-reaching strategic options with partners’.
The first Volkswagen Beetle in America looked like this
Thu, 30 Jan 2014On Jan. 17, 1949, the Holland America Line Westerdam pulled into New York Harbor from Rotterdam carrying the seed of an automotive empire. It had been only four years since Volkswagen resurrected operations in Wolfsburg, the factory heavily ruined by Allied forces and now under the command of Major Ivan Hirst.