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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Concept Car of the Week: Toyota EX-7 (1970)

Imagine the roads of today filled with colorful mid-engined two-seaters. That would make your daily commute a lot more exciting, wouldn't it? This was Toyota's optimistic vision in 1970 when it presented the EX-7 concept at the Tokyo Motor Show, a high-speed touring car designed for intercity transportation in the near future.

Rising Vehicle Ownership Puts The Squeeze On Roads

IF YOU’RE starting to think that the roads are getting crowded, you’re not wrong. The latest data shows that the number of licensed vehicles on the roads has passed the 35 million mark for the first time. Government figures show that by the end of 2013 there were 35.03 million licensed vehicles in Britain.