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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Audi A1 E-tron, A8 Hybrid at Geneva motor show 2010: first official pictures

Audi’s A1 was only officially unveiled at the 2010 Geneva motor show, but such is the plethora of new Ingolstadt product on the way that an A1 E-tron electric concept shared the stage with the production supermini. Also on display was the new A8 Hybrid. Yes, after the R8-based concept and the R4-previewing show car, and Audi wants E-tron to become a zero emissions brand in its own right, just as the Quattro tag is inexorably linked to its four-wheel drive models.

Nissan teases new 2013 Pathfinder ahead of Detroit debut

New Nissan Pathfinder Tease - in the shadows There’s a new Nissan Pathfinder on the way for 2013, and Nissan are teasing the concept they’re taking to the Detroit Auto Show. The current Nissan Pathfinder isn’t the biggest seller in the world. It’s a boxy, old-school seven seat SUV that manages to mop up a few sales from those who want a Discovery but can’t afford one.