Leyland Princess Wheel Centre Caps 'p' Motif 1981 Models Only X4 on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Win a trip to LA with the Fiat 500e 'Into the Green' contest

Fiat is holding a contest in conjunction with the release of the Fiat 500e electric vehicle. The grand prize is a trip to Los Angeles and entrance into an exclusive VIP event with the 500e. “Into the Green is a creative way for us at Fiat to maximize our efforts in promoting sustainability,” said Casey Hurbis, head of Fiat brand communications.

Chrysler to build an electric version of the Fiat 500 for the U.S. market

Chrysler will build an electric version of the Fiat 500 minicar for sale in the United States, starting in 2012, the automaker said on Monday. A prototype of the Fiat 500EV was shown at the Detroit auto show. The concept uses an electric motor, an advanced lithium-ion battery pack and an electric vehicle-control unit.