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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Toyota ME.WE concept

Toyota and leading European industrial designer Jean-Marie Massaud have developed a new electric car concept, dubbed the ME.WE. Developed at Toyota's ED2, Massaud and Toyota wanted the ME.WE – named after personal wellbeing and that of others – to be adaptable to suit a range of lifestyles while being high quality. It also had to "propose an alternative synthesis based on personal choices about vehicle architecture, lower running costs and the way the vehicle will be used".

BMW i8 heading up the Goodwood Hillcimb in June

The BMW i8 is heading up the Goodwood Hillclimb The Honda NSX won’t be the only green supercar heading up the hillcimb at the Goodwood Festival of Speed in June – the new BMW i8 hybrid supercar will be too. BMW has announced that the i8 will be seen in action in the UK for the first time at the end of June when it too takes on the 1.16 mile Goodwood Hillcimb during the 2014 Festival of Speed. It’ll be the first time we get to see just how capable the i8 is, and even with a paltry 1.5 litre 3-cylinder engine it promises impressive performance as that little 3-pot churns out 228bhp oin its own and 356bhp when its electric motor joins in.