Light Bulb 6 Volt, 1.2 Watts on 2040-parts.com

First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

Nigel Mansell Le Mans debut 2010

Nigel Mansell & Sons - Le Mans entrants 2010 Nigel Mansell is still one of our best known racing drivers, despite it being more than a year or two since he hung up his F1 helmet. But that hasn’t stopped him enjoying time behind the wheel of a fast motor or two and guiding the motor racing careers of his sons, Leo and Greg. Last year, perhaps a little tongue in cheek whilst being interviewed by Radio 2 jock and Ferrari nut Chris Evans, Nigel expressed a desire to get back in to F1 and said he could “…jump in a Ferrari [F1] tomorrow and be competitive.” But going backwards is not usually a sensible route – as Michael Schumacher can currently testify - but new challenges – whatever your age – are to be relished.