Lightweight Car Sound Deadener 80 Mil 36 Sqft on 2040-parts.com

Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

Morgan Plus 8 Speedster celebrates 100 years of Morgan car production. Costs £69,995.

The Morgan Plus 8 Speedster (pictured) celebrates 100 years Morgans may still look like Morgans did half a century and more ago, but under the skin lies a car capable of holding its own (most of the time) with cars from the modern er. And none more so than the Plus 8. Now, to celebrate 100 years of building cars at their Pickersleigh Road factory in Malvern, worcestershire, Morgan has revealed a limited edition (although such is Morgan’s production numbers you could reasonably consider every Morgan a limited edition) of the Plus 8 – the Morgan Plus 8 Speedster.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.