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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Jaguar Land Rover Special Operations division launches

Cars like the Jaguar F-Type Project 7 (pictured) will come from JLR’s Special Operations If the creation of the Jaguar Land Rover Special Operations division to create bespoke, heritage, ultra luxury and high performance Jaguar, Land Rover and Range Rover cars doesn’t shout how positive JLR are about the future, nothing will. Jaguar call it “meeting the increasing expectations of today’s most discerning and enthusiastic car customers“, but what they really mean is that JLR have now got so much back on their game with cars like the new Jaguar F-Type, new Range Rover and new Range Rover Sport that they now have buyers with deep enough pockets to pay for just about anything, so that’s what JLR are going to do with the Special Operations division; give them anything they want – at a price That will mean car like the Jaguar Project 7 F-Type we saw at Goodwood last year being possible, ultra-luxury versions of the Range Rover and even the creation of heritage cars like the new Lightweight E-Types could become a regular occurrence. With a team of engineers and and designers led by Paul Newsome, recently recruited from Williams Advance Engineering, the plan is to create halo vehicles for both the Jaguar and Land Rover brands, and a team of 150 at a new Technical Centre near Gaydon will have a customer commissioning suite for bespoke and premium personalisation.

2013 Bentley Continental GT Speed hits 205 mph

The range-topping 2013 Bentley Continental GT Speed is the fastest production model ever from Crewe, England. Barely. Capable of 205 mph (with a little rounding) it noses out the Continental Supersports by less than 1 mph.