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Datsun's Koji Nagano on the design inspiration of the new Go [w/Video]

Nissan has re-launched Datsun as a low-cost brand in New Dehli, India, and will introduce its future car, the Go, in early 2014 before exporting it to Indonesia, Russia and South Africa. Koji Nagano, Datsun's executive design director, describes the design inspiration for the new Datsun Go in a short video. Nagano explains how important it was that the team understand the brand's history and what it used to symbolize before focusing on how they could meet customer's expectations in each country.

Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Subaru Impreza Concept: The Video

The Subaru Impreza Concept - video below The Subaru Impreza Concept wasn’t something we expected at the Los Angeles Motor Show last week, but it was welcome news nevertheless. The Impreza’s design has become tired and dated and needed an injection of something fresh, which the Impreza Concept certainly seems to offer. Of course, the Impreza at LA is a concept car and gets some of the usual concept fripperies like cameras for mirrors and no discernible door handles, but the basic design stands up well and should be almost all there when it goes in to production.