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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Why the Stingray's $52K sticker should come with an asterisk

General Motors resisted the urge to jack up the price on the 2014 Corvette Stingray, despite major enhancements on the seventh-generation sports car. The $51,995* sticker for the coupe, which is expected to hit showrooms by September, is just 1,400 bucks more than the current model, even with its more powerful engine, better fuel economy and vastly improved interior. Why the asterisk?

GM's next eco-concept car

By Ben Oliver Motor Industry 03 July 2007 06:17 General Motors will unveil a European concept car built on its radical new E-Flex platform at September’s Frankfurt Motor Show. The concept will feature radical styling, with a diesel engine acting as a generator for the concept’s electric motor. And General Motors is believed to be collaborating with urban electric scooter manufacturer Segway; the unnamed concept may be able to carry one or more of the £4000, gyroscope-controlled devices for use in town once you’ve parked.