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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

College Exhibition: RCA/GM - Fast Forward 2049

First year students at the Royal College of Art recently held an exhibition at the London Transport Museum commemorating the 40th anniversary of the school's vehicle design course. Sponsored by GM's Opel/Vauxhall division, 19 students responded to a brief that called for them to ‘Fast Forward into the Future'. Divided into three groups - Inside Out, Urban Flow and Automark - the students devised their own notions of vehicles for the year 2049, and in some cases entirely reinvented Opel brand values and aesthetics.

Toyota FT-1 Concept revealed – it’s a new Toyota Supra (video)

Toyota FT-1Concept revealed – it’s a new Toyota Supra Toyota teased us with a concept photo back in December that looked like it was previewing a Supra for the 21st century, and it’s been revealed today at the Detroit Auto Show as the Toyota FT-1 Concept. The FT-1 Concept is the result of Toyota’s Calty design studio in California to create the ultimate sports car and, say Toyota, is a strikingly modern design that makes reference to past Toyotas like the  2000GT from the 1960s. Toyota aren’t making any claims for the FT-1′s powertrain yet (FT stands for ‘Future Toyota’ and the ’1′ the ultimate) and comes with a front engine/ rear wheel drive configuration, with a cockpit set back within the wheelbase and wraparound screen.