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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

British Grand Prix 2011: Button and Hamilton's video guide

Where will you be Sunday lunchtime? Anyone who's even remotely interested in Formula One will be in front of the TV getting psyched up as 12 F1 teams take to the world’s fastest circuit.  Yes, 15 weeks in and 22 of the finest F1 drivers will be lining the grid, thinking about how they will tackle Abbey, the first right-hand corner, the fastest corner on the track where the drivers experience a peak G-force of 4.8g and over 4g for 1.3 seconds! At which point the car is experiencing two and a half times its weight in downforce through the corner.

2015 Audi TT teased in design sketches

2015 Audi TT teased in design sketches The Audi TT is about to move in to its third iteration as it continues its progress from hairdresser’s car to mini R8, with a reveal of the 2015 Audi TT at the Geneva Motor Show next month. Ahead of that reveal opf the new TT, Audi has released two design sketches (above) to tease the changes it’s wrought to the TT and whet appetites for the proper reveal. The official design sketches show a TT that moves in the direction of the R8 in design,m with new grill, new headlights, sharper lines and the four rings badge moved up on to the bonnet.