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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

The Designers, Pt7 – Ralph Gilles, Chrysler Group

Car Design News launched its first-ever Car Design Review yearbook at the Geneva Motor Show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Ralph GillesRole VP design, Chrysler GroupAge, nationality 44, USLocation Michigan, USAEducation Center for Creative Studies, Detroit "Watching the Cherokee be born in 2013 was a very radical design departure for Jeep.

Chrysler prices SRT 2012 models

Chrysler Group, which is reviving its SRT performance brand, has set prices on the first four SRT vehicles it is selling: the Chrysler 300 SRT8, Dodge Charger SRT8, Dodge Challenger SRT8 and Jeep Grand Cherokee SRT8. Chrysler will start building the vehicles at the end of July and they will arrive in dealerships before the end of the third quarter. Prices, including $825 shipping, are as follows: -- 2012 Dodge Charger SRT8 -- $46,660 • 2012 Chrysler 300 SRT8 -- $47,995 • 2012 Jeep Grand Cherokee SRT8 -- $55,295 • 2012 Dodge Challenger SRT8 -- $44,077 (price does not include a $1,300 gas guzzler tax on the automatic transmission and $1,000 for the six-speed manual.) The 2012 Challenger is largely a carryover from the 2011 model.