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Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

What scrappage incentives are doing to the European market

Scrappage incentive By Glenn Brooks Motor Industry 21 May 2009 10:15 Remember the old shape Skoda Octavia? We might not be able to buy it in Blighty but it’s roaring up the sales charts in Germany thanks to scrappage incentives on offer there. All across Europe, cash-for-clunkers schemes are turning markets upside down, with the brands that offer the most car for the money the biggest winners.

Alfa Romeo 4C: Tease begins ahead of Geneva 2013 debut

Alfa Romeo has begun the tease for the production version of the Alfa 4C – calling it the ‘Car to end all cars’. Geneva 2013 debut planned. The first tease from Alfa for the 4C – which is a ‘Car to end all cars’, according to Alfa – has now arrived and, although it doesn’t mention the 4C by name, it’s clear it’s the 4C that’s being trailed.