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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Dallara branches out from track to road with new 2017 sports car plan

By Georg Kacher Motor Industry 13 August 2014 09:27 Dallara - the company involved in top-end motorsport from Formula E to Indycar - is readying a sports car for the road, CAR magazine can reveal. In the new September 2014 issue on sale today, Gian Paolo Dallara, the firm's founder, confirms a back-to-basics eponymous sports car due to arrive by 2017. The Dallara road car will be extremely focused: target weight stands at just 850kg, enabled by the use of carbonfibre, just like on the Alfa Romeo 4C that Dallara helped to develop.

Kia announces new concept to debut in Frankfurt

Kia will unveil a new B-segment concept at next month's Frankfurt motor show, following from the similarly sized recent Provo and CUB concepts. The unnamed concept, previewed in two renders, is said to feature a mix of contrasting materials inside the compact car and has been designed in Europe to suit European tastes and expectations. The interior render shows a one-piece seat base for driver and passenger, pierced by a pair of braces that support the IP.