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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

MG Icon wins Best Concept: Beijing 2012

MG Icon at Beijing The MG Icon – an SUV/Crossover Concept – has won the ‘Best Concept’ Award at the Beijing Motor Show from Autoweek Magazine. Just before the Beijing Motor Show kicked off we got the first sketches of the MG Icon, a compact, funky SUV Crossover in the mould of the Nissan Juke with an MGB bonnet and grill. Sounds odd, but looked pretty good.

Hyundai i45 / Hyundai i40 / Hyundai Sonata confirmed for Oz

Hyundai has reveled its Sonata replacement in Australia - the Hyundai i45 Last year – in September to be accurate – Hyundai launched the replacement for the Hyundai Sonata in its home market of Korea. We knew then that the Sonata name would stay for some markets, but in keeping with Hyundai’s latest nomenclature we were going to get the i-something, to go along with i10, i20, i30, ix35…. We reckoned Europe would get the Hyundai i40, not the Hyundai Sonata.