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Mercedes-Benz's 'invisible' car stunt [w/video]

Mercedes-Benz has crafted a clever publicity stunt in and around Hamburg as part of its campaign to promote its zero-emission B-Class F-Cell car. The Stuttgart-based carmaker showed off its redesigned hydrogen fuel cell technology by sending out what appears at first glance to be an invisible car, aimed to highlight the automaker's point that the car is 'invisible to the environment'. Mercedes-Benz recorded reactions from passersby to create a 90-second online viral featuring an explanation of how the effect was created using LED lights and cameras.

Pagani C9: the tease begins despite problems at Pagani

Pagani C9 - the tease begins despite production problems As teasers for a new car go, the video tease at the bottom for the Zonda’s replacement – internal codename Pagani C9 – is about as obscure as anything we’ve had from any car maker. Although logically it’s only a step on from bizarre camera angles of minute detail, something we see regularly. This odd little video came across our radar yesterday when Harry Metcalfe – he of Evo founding fame – posted a link to a new website set up by an Italian web marketing company showing the video below.

College Exhibition: Scuola Politecnica di Design Show

Masters students on the Transportation Design course at Scuola Politecnica di Design in Milan, Italy have recently displayed the results of a project done in collaboration with Lamborghini. Twenty students were faced with the delicious task of reinterpreting the legendary Espada, the four-seater front-engined GT designed by Gandini under Bertone in 1968. Guided by Professor Marco Bonetto, the project spanned one year and included the active involvement of Walter De'Silva, Director of Design for Audi Brand Group (Audi, SEAT, Lamborghini), and Luc Donckerwolke, Design Director of Lamborghini.