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Biggest E-Type Jaguar 50th Party…In the World!

E-Type Jaguar Silverstone Parade - the biggest in the world As you can’t have failed to notice, 2011 is the 50th Anniversary of the debut of the iconic Jaguar E-Type, dubbed the most beautiful car in the world by none other than Enzo Ferrari. Jaguar has taken every opportunity available to celebrate the half century of the car that transformed them in to a world force – for a while at least – from commemorative books to rallies to Motor Show appearances to…well, just about anywhere they could get a bit of PR. But it’s not just Jaguar who are using the E-Type’s birthday as a way of garnering a bit of press coverage and boosting their event.

New Hyundai Sant Fe delivers up a ‘Storm’ for London Fashion Week

Hyundai has delivered a fleet of new Santa Fe’s to Storm Model Management to ferry models round the shows at London Fashion Week AW13. We often wonder how car makers decide which placements give them the best return for their investment. Is there a little man in a cupboard with an abacus working out ROI?

MINI Crossman / Countryman on schedule

The MINI Crossover Concept. On target for a Geneva launch as the Countryman or Crossman The MINI Crossover – dubbed Crossman or Countryman – has been floating around as a ‘Concept’  since the Paris Motor Show in 2008. We even reported on the MINI Crossman testing back in April, and it’s been expected to launch for quite some time, so to say it’s ‘On Schedlue’ is probably a little misleading.