Longacre 50635 Accutech Economy Digital Pyrometer on 2040-parts.com

Natural Balance Pet Foods, Ford to break parade-float record

While most of us are home on Jan. 2, working off a two-day sports hangover, the 123rd Tournament of Roses Parade will take place in Pasadena, Calif., with the world's heaviest and longest parade float--powered by a 6.8-liter Ford V10. The Natural Balance Pet Foods float will measure 116 feet at its longest point and weigh in at 100,000 pounds, all of which is certified by the book of Guinness World Records.

Kia scoops three design awards

Kia has won three design awards in this year's Automotive Brand Contest, continuing its strong showing in last year's competition. The second-generation cee'd, launched in June, topped the exterior category table as well as receiving an honorary special mention for exceptional innovation in the interior category. The car's exterior features a chrome-framed glasshouse and muscular lines on the bonnet, while inside an ergonomic, driver-oriented control panel impressed the judges enough to receive the special mention.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.