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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Unique book captures iconic motor racing colours

A BEAUTIFUL new book has been released that documents 77 different liveries from famous racing cars throughout the decades. Among the famous and celebrated paint schemes set out in Racing Colours are Gulf, Martini and British Racing Green classics from the racetrack and even from cinema, like that of the Porsche 917K driven by Steve McQueen’s Michael Delaney in the 1970 film Le Mans. A racing car’s livery is a key component in the enjoyment of motorsport through creating attractive car designs.

Mini Beachcomber Concept at Detroit motor show 2010

This funky beach-biased concept car has just appeared at the 2010 Detroit Auto Show in January. Called the Mini Beachcomber Concept, this flight-of-fancy Moke-inspired show car gives us our first glimpse of how Mini's production-spec 4x4 crossover will look at launch - we'll see the real car at the Geneva motor show in March 2010 ahead of an autumn UK launch. This four-seater, four-wheel-drive machine has been designed without doors or a conventional roof, so that its occupants are not cut off from the outside world.