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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Porsche 918 Spyder (2010) at Geneva motor show

Porsche has shown off this stunning new 918 Spyder concept car on the eve of the 2010 Geneva motor show. It’s a mid-engined two-seater in the mould of the Porsche Carrera GT – a landmark supercar to showcase Porsche’s technical nous. Michael Macht, president and chief executive officer of Porsche, unveiled the 918 Spyder in Switzerland, and intriguingly proclaimed that Porsche has never shown a concept car that it hasn’t put into production… Porsche’s official press release was light on the details, but after the unveil Porsche’s R&D chief Wolfgang Durheimer talked CAR around the 918 Spyder and revealed some eye-popping figures for this part-electric hybrid supercar which weighs in at 'less than 1490kg'.

VW Sharan MPV (2010) at Geneva motor show

This is the new Volkswagen Sharan, and it’s about time too - the original was launched in 1995. In the time it’s taken VW to replace the Sharan, Ford has ditched its Sharan-based Galaxy, launched a new version using S-Max and Mondeo parts, and facelifted it. We’ve all laughed at the geriatric Saab 9-5, but for the mighty Volkswagen Group this seems like a serious oversight.