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Chrysler launches Autorama High School Design Competition for Michigan students

Michigan high school students with dreams of being a car designer have the chance to win themselves prizes and courses at the College of Creative Studies with the launch of a new competition from Chrysler. The Autorama High School Design Competition 2014, which is open to high school students currently attending a Michigan public school, asks entrants to ‘design a vehicle that satisfies the needs of young consumers while remaining eco-friendly'. Students are recommended to draw inspiration from any of the Chrysler Group brands: Chrysler, Dodge, Jeep, Ram Truck, Fiat or SRT (Street and Racing Technology).

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

GM may revive performance brands

General Motors Co. is studying whether to revive brands for performance vehicles to improve its image among go-fast car shoppers. At the Specialty Equipment Market Association trade show in Las Vegas last week, GM unveiled the Z-Spec Chevrolet Cruze, Volt and Spark cars, and two SS-badged Chevrolet Camaros.