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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Caterham Cars up production

Caterham Cars is increasing production as buyers opt for cheaper thrills. Now admittedly, Caterham increasing production is not going to turn the economy around – they make fewer cars in a year than VW make in an hour. But they are obviously doing something right.

McLaren P1 gets an Arctic shakedown (+video)

So McLaren are busy throwing the worst conditions they can at the P1 to make sure it can perform even in the harshest of conditions and be the best driver’s car in the world – even when there’s several feet of ice under its wheels. McLaren has had several XP prototypes of the P1 running round the world’s harshest climates – hot and cold – and have delivered a video of the P1 prototype playing on the ice in the north of Sweden – inside the Arctic Circle – to keep interest in the P1 bubbling along ahead of its dynamic debut in the UK at the Goodwood Festival of Speed in July. Despite its enormous power – 903bhp from a combination of its turbo 3.8 litre V8 and electric motor – the P1 does look composed and capable, even with sub-zero temperatures and a surface that has zero grip.